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Cause Marketing

Thank you for your interest in partnering with National Stroke Association, the only national nonprofit organization in the U.S. that focuses 100 percent of its efforts on stroke—the fourth leading cause of death in the country. National Stroke Association’s mission is to reduce the incidence and impact of stroke by developing compelling education and programs focused on prevention, treatment, rehabilitation, and support for all impacted by stroke.

Cause marketing support has grown enormously in the last two decades as companies, nonprofits and constituents from employees and suppliers to retailers and consumers continue to react positively to the outcomes and benefits of joint business collaboration. National Stroke Association enthusiastically welcomes the opportunity to explore and cultivate corporate relationships that will meet your business objectives and advance our mission. We strive to enter into only those corporate relationships that are respectful of the rules and regulations required by those that we serve and are able to provide funding that is unbiased, ethical and consistent with our mission and goals. While National Stroke Association provides a variety of turn-key cause marketing programs, we also welcome your ideas for custom program collaborations.

If your organization meets the below minimum requirements, please complete this form to provide more information about your proposed program and desired outcomes.

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Core Values

Any organization and its products or services interested in entering into a partnership with National Stroke Association should embody or promote the following core values:

  • Health and wellness
  • Hope
  • Empowerment

Minimum Requirements

National Stroke Association has established minimum requirements for cause marketing relationships:

  • All partnership opportunities must align with National Stroke Association’s mission and have a positive reflection on our organization.
  • Partners must have a minimum of one year of established business operations and remain in good standing.
  • National Stroke Association will not engage with corporations who make false and/or unsubstantiated claims about products or services.
  • Partner organizations must agree to disseminate stroke-related educational materials at each opportunity.
  • Promotions cannot imply endorsement of products or services.
  • If a commercial co-venture tactic is employed, a minimum contribution of 10 percent of the retail price for cause-related products or services is required.
  • A minimum annual contribution is required (accumulated in part from the percentage above).

Additional Considerations

  • National Stroke Association does not sell, loan or distribute its mailing list or email addresses to third parties.
  • National Stroke Association does not enter into cause marketing relationships in the following business categories:
    • Firearms
    • Multi-level marketing models
    • Tobacco
    • Hard alcohol (please see exception for wineries below)
    • Other types of business as determined
  • National Stroke Association will partner with wineries within the following parameters:
    • National Stroke Association can accept direct donations from wineries or from a wine-related event as long as it is not directly associated with a cause marketing promotion, which implies the organization’s endorsement and helps to further sales of that product in the market place.
    • Wineries may engage in National Stroke Association’s Proud Partner program, which will allow for the use of National Stroke Association’s logo and additional benefits on select distribution channels.

Logo Usage

Uses of National Stroke Association’s name, logo or any of its licensed marks are strictly prohibited until a legal agreement with the desired party has been reached.


All cause marketing relationships must meet the Better Business Bureau (BBB) Wise Giving Alliance’s Standards and be in compliance with the law. For example, BBB Standard 19 requires that all advertisements and promotional materials related to a cause marketing relationship clearly disclose how the charity benefits from the sale of products or services. Such promotions, advertisements and/or displays should disclose: (1) the actual or anticipated portion of the purchase price will benefit the charity; (2) the duration of the campaign; and (3) any maximum or guaranteed minimum contribution amount. Disclosures stating only that the charity will receive “proceeds”, “profits”, “net proceeds” or some other general financial benefit as a result of sales will not meet this standard.

Nonprofit Integrity Act

Partner organizations may be required to register in certain states as a “commercial co-venturer.” In its simplest terms, a commercial co-venture is a relationship where an organization promotes a product or service and represents to the public that a portion of the proceeds will benefit a cause. If the product or service is being promoted in a state that requires commercial co-venturer registration, the organization conducting the program/promotion must file certain documents with that state’s Attorney General’s office (or other state designated entity). The specific documents that must be filed will vary from state to state, but will generally include a registration statement and a copy of the contract. Although National Stroke Association cannot give legal advice to organizations that conduct programs/promotions with us, we do advise them to seek legal counsel to ensure that they comply with these registration requirements.

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For over 30 years we have been the trusted source for free resources and education to the stroke community. Together, we empower survivors and their circle of care to thrive after stroke. Make your tax-deductible donation today to support the growing needs of the stroke community.