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Soap siren talks atrial fibrilation for Boehringer Ingelheim awareness effort
Tuesday, October 5, 2010
By: Medical Marketing & Media
Medical Marketing & Media
Soap star Susan Lucci is fronting an awareness campaign by
Boehringer Ingelheim promoting awareness of atrial fibrillation.
Lucci's husband Helmut Huber, who appears in the unbranded
campaign, is one of an estimated 2.3 million Americans who suffer the
condition, an irregular heartbeat which can increase the risk of stroke nearly
five-fold. Earlier this week, Boehringer Ingelheim's anticoagulant Pradaxa
(dabigatran etexilate) won the unanimous assent of an FDA advisory committee
for stroke prevention in patients with atrial fibrillation.
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