StrokeSmart(TM) Launches Redesigned Magazine and Interactive Website
Offerings Provide the Stroke Community with Free Interactive Resource Directory
Colo., Feb. 4, 2013
/PRNewswire-USNewswire/ — StrokeSmart, the
flagship publication from National
Stroke Association dedicated to the millions of families
impacted by stroke, launched today with a redesigned magazine and a new
The new StrokeSmart magazine features a sleek redesign, improved
readability, more engaging content and additional elements such as links to
extra content online and brain-boosting games and puzzles. The new StrokeSmart website (http://www.strokesmart.org) features
daily content from the world of stroke, social media interaction, news and
research about stroke prevention and recovery and a critical peer-to-peer
conversation for stroke survivors nationwide. Combined, the redesigned print publication
and new website comprise a community of stroke survivors, caregivers and
healthcare professionals unlike anything that has existed before.
The new website also features a
comprehensive database called the StrokeSmart
Resource Directory. According to the StrokeSmart
managing editor Matthew Colella, the Resource Directory functions “like a
yellow pages for stroke,” and enables users to search national and local listings
for stroke-related companies, products and services. Businesses can upload a
free Resource Directory entry or purchase an upgraded listing for improved
search results and greater visibility. The StrokeSmart
Resource Directory is free for website users and designed to be a one-stop
destination for all stroke-related industry.
National Stroke Association’s chief
executive officer Jim Baranski said readership feedback and a shift in the
publishing industry led to repackaging StrokeSmart
into a multichannel offering for the stroke community. "Media consumption
is cross-platform now and our readers told us they want 24/7 access to the
important stories and information that StrokeSmart
provides," he said. "Put simply they want an ongoing conversation
about stroke—and we listened."
Recent data from National Stroke
Association and StrokeSmart shows:
- There are more than 7 million
stroke survivors over the age of 20 in the U.S.
- Nearly 800,000 strokes occur in
the U.S. every year (roughly one every 40 seconds).
- StrokeSmart magazine currently reaches more than 270,000 readers in
the stroke community.
- Almost 75 percent of readers get
their stroke information solely from StrokeSmart magazine.
- More than 60 percent of readers
spend between 30 minutes and two hours with a single printed issue.
- 50 percent of readers say StrokeSmart magazine is the "most
important resource" for stroke information, inspiration and support.
"It was clear that we must
organizationally commit to a long-term content strategy and continue offering
all of it for free," Mr. Baranski said. "Unfortunately, the number of
people impacted by stroke isn't going to decrease any time soon–we want our
current and future readers to have this resource at their fingertips."
under the direction of National Stroke Association’s marketing team, media
strategists Association Media Partners (AMP) redesigned the print
magazine while also creating the content rich companion website to reach into a wider audience. AMP
also developed a cross platform monetization strategy leveraged to drive
revenue, ensuring that all subscribers continue to receive StrokeSmart free of charge.
StrokeSmart’s newly integrated
media platform collectively aims to share the stories and news of a community
and world impacted by stroke. One subscriber, Julie Dueease, describes StrokeSmart articles as a “very
important part of healing.” “That’s just one perspective,” said Taryn Fort,
director of marketing and communications at National Stroke Association, “but a
valuable peek into what this brand is at its core. We want StrokeSmart to be a part of all
the stroke recoveries happening across the country.”
The first 2013 issue of StrokeSmart arrives in mailboxes this
week with a fresh look that maintains the stories of heroism and triumph that
readers have come to expect.
Anyone interested in StrokeSmart can subscribe or renew for free online or by calling
National Stroke Association
Association is the only national organization in the U.S. that focuses 100
percent of its efforts on stroke by developing compelling education and
programs focused on prevention, treatment, rehabilitation and support for all
impacted by stroke. Founded in 1984, the organization works every day to meet
its mission to reduce the incidence and impact of stroke. Visit www.stroke.org to learn more.
Press Contact: Taryn Fort