New Faces of Stroke(SM) Campaign Highlights Serious Post-Stroke Emotional Issues
Monday, October 8, 2012
By: Taryn Fort

Campaign Ambassador Shares Personal Fight Against Pseudobulbar Affect, a Condition that Causes Sudden and Inappropriate Outbursts

CENTENNIAL, Colo., October 8, 2012 /PRNewswire-USNewswire/ -- Sonja Frazier, 65, suffered her first stroke in June 2005, while at work. Because she received immediate medical attention, Sonja recovered well, but after her stroke, she was more emotional, tearing up and crying like never before.

Sonja suffered subsequent strokes in December 2005 and January 2006. This time, the effects were severe and very obvious. It would be more than a month before Sonja could go home. But coming home was difficult for both Sonja and her family. Sonja could not function on her own, nor could she be left alone.

Sonja continued to suffer random outbursts of emotion, “Mom would cry and wail uncontrollably,” recalls Sonja’s daughter, Amber Frazier-Howe, in National Stroke Association’s latest Faces of Stroke campaign video. “Anything that evoked emotion or any reaction would result in an outburst. Many times we wondered if she was so sad because of all that she’s lost.” Thankfully, Sonja was diagnosed with pseudobulbar affect (PBA) during therapy, as it was interfering with her ability to participate in the exercises.

In honor of National Depression Education and Awareness Month, National Stroke Association has launched a new Faces of Stroke^SM mini-campaign designed to educate about depression, anxiety and other emotional behavior changes that are common in stroke survivors. This campaign underscores the difference between depression and PBA, a medical condition that is often undiagnosed and inappropriately treated.

Since Sonja has difficulty communicating due to her strokes, her daughters have become her advocates—and join National Stroke Association’s Faces of Stroke campaign as ambassadors. Read more about this campaign.

PBA is triggered by damage to an area of the brain and is often mistaken for and misdiagnosed as depression, and affects approximately one million Americans. It is sometimes referred to as emotional lability, pathological crying and laughing or emotional incontinence. Sudden and often inappropriate outbursts of PBA can make people feel like their internal emotions and external expressions are disconnected. This can cause frustration for both stroke survivors and their loved ones. Understanding this condition can be a step toward reclaiming and improving your relationship and quality of life.

National Stroke Association launched the Faces of Stroke campaign in 2011, and has supplemented it with new mini-campaigns that delve into specific stroke topic areas. “After you meet a stroke survivor with PBA, you immediately understand how devastating this condition is to their quality of life. It’s important that we give it special attention, because the stroke community is so vastly affected by it, and to varying degrees,” said Jim Baranski, Chief Executive Officer, National Stroke Association. “This campaign is an opportunity to raise awareness of PBA and its relationship to stroke, and give those who are impacted by it an opportunity to talk about it.”

"We believe that patients have the power to influence healthy behaviors through storytelling,” said Mr Baranski. “You just have to give them the opportunity. Anyone affected by stroke—no matter the connection—can have a role in raising awareness by telling their stories and sharing them with people they care about.”

National Stroke Association's Faces of Stroke public awareness campaign aims to change the public perceptions of stroke through sharing personal stories. The Faces of Stroke campaign features an online gallery of hundreds of stroke champions' stories and photos, an easy-to-use online story submission tool, educational information about stroke and opportunities to share stories socially through Facebook, Twitter and email. Learn more about the campaign at www.stroke.org/faces.

About Stroke

A stroke is a brain attack that occurs when a blood clot blocks an artery or a blood vessel breaks, interrupting blood flow to an area of the brain. The first step to prevention is identifying if you have any controllable and uncontrollable risk factors and begin to manage them.

Stroke is an emergency. Treatment may be available if a person reaches the hospital in time. Recognizing warning signs can be easy if you remember to think FAST:

About National Stroke Association

National Stroke Association is the only national organization in the U.S. that focuses 100 percent of its efforts on stroke by developing compelling education and programs focused on prevention, treatment, rehabilitation and support for all impacted by stroke. Founded in 1984, the organization works every day to meet its mission to reduce the incidence and impact of stroke.

Press Contact: Taryn Fort
tfort@stroke.org
303-754-0919

SOURCE National Stroke Association